Jumia's anti-counterfeiting and anti-infringement policy
Jumia strictly cracks down on behaviors of selling counterfeit or illegal commomdities, dedicates itself to providing African buyers with trustworthy shopping experiences, promoting the sustainable and healthy development for the platform and sellers, and creating an honest market environment.
1. What's counterfeiting and infringing products?
Counterfeiting and infringing products (also referred to as “Fake Products”) include:
● Replica without brand licensing, such type of products gain profit from counterfeiting brand products and infringing intellectual property rights (counterfeiting patents, copyrights, trademarks, designs, etc.);
● Counterfeit products that are slightly different from the originals, such as changing spelling of brand name, changing trademarks, designs, brand elements, etc.
● Original products but with trademarks of other brands.
2. How Jumia finds counterfeiting and infringing products
Inspect product contents of commodities applying for listing or already listed commodities;
Randomly inspect the already shipped goods;
Inspect the products reported of counterfeiting or infringement;
Inspect the returned products.
3. Jumia's punishment for selling counterfeiting and infringing products
Delisting of products
Delisting of shop
If the accumulated times of counterfeiting or infringement of a shop reach the upper limit (4 times), the platform will permanently shut down all the shops under the involved company on various sites.
Besides, the penalties on the shop shall include but not limited to the following:
The platform will directly seize the penalties on related shops;
Destruct related inventory (if any) without compensation, and the related expenses shall be at the seller’s cost;
Deliver related products to competent law enforcement authorities, and the related losses and expenses shall be at the seller’s cost;
File lawsuit against the seller (selling counterfeiting products may also lead to criminal litigations).
4. How sellers prevent and handle counterfeiting and infringing products?
Before listing SKU:
Carefully read the rules of Jumia regarding counterfeiting and infringing products;
Carefully screen the SKU to be listed, avoid listing of counterfeiting and infringing products;
Implement procurement through legitimate channels, if purchasing brand products, one shall obtain brand distribution authorization letter and other related documents from the supplier.
When listing SKU:
Implement listing strictly according to Jumia’s listing rules;
If it’s brand product, select corresponding brand, it’s not allowed to list as generic; and upload related brand authorization letter;
After listing SKU: timely inspect SKU, if findign any product suspected of counterfeiting or infringement, timely delist it.
If any product is delisted for being suspected of counterfeiting or infringement, the seller may provide the following document through Raise a claim for exception:
Sign contract with the brand party for selling on designated platforms;
The contract that allows sales/distribution;
Product authorization letter;
Invoice with the brand party or licensed distributor.
Declaration: Jumia highly regards cracking down on counterfeiting and infringing products, Jumia won’t rule out the immediate and permanent termination of the accounts that sell counterfeiting products again (any any related account), as well as coordinating with law authority in developing related investigations.