Jumia非洲电商平台
  • Jumia Cross-border business
  • Jumia African E-commerce Platform
  • Join Jumia For Free
  • Jumia University
Jumia非洲电商平台
这个组件还没有任何内容,请点击工具条按钮添加内容。
MABAYA shut down Back to previous  
中文/ENG
Join Jumia
  • On Boarding Introduction
    • Apply for an Account
    • Active Account
    • Adaptive Phase for New Sellers
  • Open Jumia Online Shop in Other Sites
Seller Center
  • Explore the Seller Center
    • Shop Score
    • Dashboard
    • Shop Settings
    • API Operation Guidance
  • Product management
    • How to pricing
    • Product Listing Standard
    • Create products
    • Product Status Management
    • Stock Management
  • Order Management
    • Notes to Order Operation
    • Understand Order Status
    • How to Process Orders
  • Platform Activity
    • 活动日历
    • MABAYA
  • Finance
  • Exchange Rate Change table of Each Site
Policy
  • Types of Platform Penalty 
  • Platform Policy
  • Prohibits
  • Smart QC
  • Counterfeit product
  • How to reduce the cancellation rate
  • Shipping timeliness
Jumia Business Model and Logistics
  • Jumia Business Model
    • Dropshipping
    • FBJ
    • Postal
  • Jumia logistics
    • Guidance on logistics & shipping
    • Sorting Center
      • Return to vendor
Mabaya

Dear seller, in this lecture, you will learn what is Mabaya, how you can use Mabaya and what Mabaya will bring you. 

What is MABAYA?

What is the rate MABAYA charges?

Find MABAYA

How to log onto MABAYA:

MABAYA page

What are the steps to create campaigns on MABAYA

Steps to choose products need promotion on Mabaya

Effect of campaign

Steps to top up MABAYA

Mabaya. Jumia's only promotional channel that the sellers pay the fees on their own, has a transparent pricing and is easy to use. 

It enjoys the most internet traffic, with the product ranking displaying at 2+5X of the page (X=0, 1, 2, 3...). It is also an incubator for hit products as it could increase the sales, improve the original ranking, and make the products more easily to be involved in theme campaigns 
For the details, please click here to watch the video lecture.
CPM LCY: The total price (in local currency) charged for every 1,000 displays
CMP USD:The total price (USD) charged for every 1,000 displays 
The following form shows the mode with a minimum investment, and the seller may manually increase the CPM expenses for more traffic 

1
Path: Log onto the account- move the mouse to Promotion-click Sponsored 
products 

All the accounts created through valid channels will have their Mabaya set, that is, they are covered in the scope of this manual 
2
3
Please follow the instructions below. Path: Click BOOST YOUR VISIBILITY-click the link popping up 

4
1. As the main page of Mabaya, Dashboard shows the usage of the past 7 days as a 
default content (time frame adjustable) 
 
2. 5 major indicators are display times, clicks, conversion, sales revenue and Mabaya 
charge 

Note: CTR=click/through, Conv.rate=conversion/click, Acos=Mabaya charge/sales revenue
5
6
7
The screenshots show 4 methods to find the products, after completing selecting from the left to the right, click “Promote all”

1. Type in sku manually, product name acceptable, Jumia sku 
2. Select one or more categories 
3. Type in Jumia sku in batches (without numeral tail) 
4. Import Jumia sku in batch through CSV document (without numeral tail) 


8


Steps to set key words
9
Jump to the Campaign page to check expenses of each campaign (Spent) and the
 resulting sales (Sales) 
 
Click on the campaign name in the mosaic to check the effect of advanced campaigns 

The seller may select the campaign, suspend or delete it if the effect turns out to be 
poor 

It is suggested that to avoid unexpected costs caused by repeatedly calculation of display, the seller shall arrange each product to be involved in only one campaign list
10
The campaign details could be exported by clicking the downloading icon at the right of the page, and the seller could also choose to view all the indicators of the campaign on the visual page, such as the sales price, brand and other information of the
 products.

11
The top-up will be made automatically when the account balance is 0 or at the end of the month at the amount you designated. 

If the seller activates the automatic mode due to carelessness, he/she can switch to the manual 
mode and top-up any amount to terminate the automatic top-up agreement or ask for help
 through "Raise a claim". 

Type in the amount you want to top up under manual mode and click "submit" 
13
logo_jumia
微信公众号
Wechat
抖音二维码
Tik Tok

Seller Center

Nigeria
Côte d'Ivoire
Morocco
Kenya
Egypt
Ghana
Senegal
Uganda

Shopping Sites

Nigeria
Côte d’Ivoire
Morocco
Kenya
Egypt
Ghana
Senegal
Uganda

Policies

Data Privacy Policy
Packaging Guidelines 
Express Guidelines
Dropshipping Delivery Guidelines
Content & Image Guidelines
Prohibited and Restricted Products Policy
Seller Penalty Policy
Anti Counterfeit Policy
© 2018 Jumia Asia Powered by Jumia Technical Services (Shenzhen) Co., Ltd. All rights reserved
Guangdong ICP record number18121239