Mabaya
Dear seller, in this lecture, you will learn what is Mabaya, how you can use Mabaya and what Mabaya will bring you.
Mabaya. Jumia's only promotional channel that the sellers pay the fees on their own, has a transparent pricing and is easy to use.
It enjoys the most internet traffic, with the product ranking displaying at 2+5X of the page (X=0, 1, 2, 3...). It is also an incubator for hit products as it could increase the sales, improve the original ranking, and make the products more easily to be involved in theme campaigns
For the details, please click here to watch the video lecture.
CPM LCY： The total price (in local currency) charged for every 1,000 displays
CMP USD：The total price (USD) charged for every 1,000 displays
The following form shows the mode with a minimum investment, and the seller may manually increase the CPM expenses for more traffic
Path: Log onto the account- move the mouse to Promotion-click Sponsored
products
All the accounts created through valid channels will have their Mabaya set, that is, they are covered in the scope of this manual
Please follow the instructions below. Path: Click BOOST YOUR VISIBILITY-click the link popping up
1. As the main page of Mabaya, Dashboard shows the usage of the past 7 days as a
default content (time frame adjustable)
2. 5 major indicators are display times, clicks, conversion, sales revenue and Mabaya
charge
Note: CTR=click/through, Conv.rate=conversion/click, Acos=Mabaya charge/sales revenue
The screenshots show 4 methods to find the products, after completing selecting from the left to the right, click “Promote all”
1. Type in sku manually, product name acceptable, Jumia sku
2. Select one or more categories
3. Type in Jumia sku in batches (without numeral tail)
4. Import Jumia sku in batch through CSV document (without numeral tail)
Steps to set key words
Jump to the Campaign page to check expenses of each campaign (Spent) and the
resulting sales (Sales)
Click on the campaign name in the mosaic to check the effect of advanced campaigns
The seller may select the campaign, suspend or delete it if the effect turns out to be
poor
It is suggested that to avoid unexpected costs caused by repeatedly calculation of display, the seller shall arrange each product to be involved in only one campaign list
The campaign details could be exported by clicking the downloading icon at the right of the page, and the seller could also choose to view all the indicators of the campaign on the visual page, such as the sales price, brand and other information of the
products.
The top-up will be made automatically when the account balance is 0 or at the end of the month at the amount you designated.
If the seller activates the automatic mode due to carelessness, he/she can switch to the manual
mode and top-up any amount to terminate the automatic top-up agreement or ask for help
through "Raise a claim".
Type in the amount you want to top up under manual mode and click "submit"
